In fact here are some stats about the Self Help market today…
- The Self Help market was worth 10.53 Billion in in 2009 with a projected growth of 5.5% per year from 2010-2014
- $406 Million in Self Help Audiobook sales alone in 2009
- $407 Million in Self Help Books in 2009 with projected growth to $850 Million by 2014
- (All stats from MarketData Enterprises)
From a marketer’s standpoint, here is the kicker…
Personal development/Self Help content is in massive demand and is relevant even to NON Junkies!
How so?
Take any market or audience who is striving for improvement, high achievement and greater results and they ALL want and NEED inspiration and motivation.
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